The misconception that size matters…

Many people presume that the “size” of the project should reflect the amount it is worth. This couldn’t be farther from the truth. No matter the size of the company or project, a seasoned designer treats all projects equally.

Consider the case in point of “General Services Administration” who spent $18 million to redesign their Recovery.gov Web site. While some of us would consider the amount on this project to be absurd, it just goes to show that graphic designers’ work should never be held in low esteem. [graphicdesignblog]

The complexity behind simplicity…

Certain individuals are under the impression that if a design looks simple, it must have been easy and therefore should cost less. This presumption is absolutely ludicrous and could not be farther from the truth.

What makes a logo appealing? Shapes, colours, placement… The brainstorming, research and ingenuity that go into making a logo “really work” are, in my opinion, invaluable. When we consider logos behind some of the largest, most recognized companies in the world such as Nike, FedEx, Adidas and McDonalds – to name a few – most people will see how “simple” the design behind these brands is. But is it? The short answer is no.

How much would you pay to have a brand easily recognized by 75% of the world?

A great design can take a great amount of time. The process involved in creating something great is one that commands undivided attention and focus. In short… Be weary when haggling the person or team that may help you turn a $100 idea into a billion dollar design.

The image behind your brand/product may be the catalyst that propels you from Bob’s Coffee House to Starbuck’s.

Since 2001 The Caravan of Hope, in partnership with San Lorenzo volunteers, has provided El Salvador with 11 containers of emergency supplies, 31 decommissioned school buses and as of 2008 has pledged to deliver ambulances Soyapango, 4 of which have already made their way. Help the cause by visiting their website and offering your support!