The project goal was to create a glass design to bring forward the unique aromas and premium taste of Steam Whistle’s pilsner beer, while showcasing a solid and well-built design with retro style. To achieve this, we designed a custom glass based on Sahm TasteDesign® that presented the taste aspects of the beer.  The simple aesthetic [...]

Steam Whistle conceived an award winning Wall Mounted Opener for an in-case promotion targeted to the L.C.B.O. Our goal was to take the concept and make it a working product. A crucial component was making the catcher easy to remove and reattach. To address this Brand Concepts developed a magnetic backing. In addition, we ensured the [...]

Brand Concepts was given the mandate to supply the Rickard’s glass in green for St. Patrick’s Day. We initiated dialogue with Copasetic, who designed t-shirt branding for the program, to replicate the same graphics on the glass. The result was branding continuity.